Do Agents Control The
‘Market Value’ Price of Homes?
No - Agents Just Report Value To Sellers,
The job of an agent is to report to sellers what home buyers are willing to pay for a home at a specific point in time.
Who Then Controls Price?
Generally speaking, it is the overall economic condition of the economy itself and the local user market.
Who Is The Local User Market?
It consists of buyers & sellers who reach agreement on home sale prices. This agreement is called current market value. And all financial institutions lend money based upon current market value.
How Do We Know What Current Market Value Is For A Home?
There are lots of opinions but only one set of facts. Together we will examine the facts of record to determine the most effective pricing strategy possible for the maximum price possible.
Our ‘Total Market Overview’ examines 3 things:
1. Similar Homes Recently Sold
Tells us what buyers are willing to pay for this kind of home, in this area, at this time.
2. Similar Homes Now For Sale
Tells us about our competition. Buyers will compare your home to these homes.
3. Expired Listings
Tells us what buyers are not willing to pay for this kind of home, in this area, at this time.
Market Value Pricing Creates MLS Agent Acceptance & Excitement!
Why Must MLS Agents Be Excited?
First
To other MLS agents.
Second
To their buyers.
Therefore
To get the most money, in the least amount of time and the fewest problems we need to have MLS agents excited about your home.
And pricing your home according to current market value achieves this goal
How Price, Condition, & Excitement Affect the # of Showings to Expect!
There Are 4 Price Factor Showing Points
Each point impacts sale success and final sale price.
1. Overpriced But Showable.
Generates low buyer & MLS acceptance.
2. Priced Right But Not Showable
Generates medium buyer & MLS acceptance.
3. Overpriced & Not Showable
Generates big problems for the sale.
4. Priced Right & Showable
Generates maximum showings, as both buyers and MLS agent are excited about your home.
80% of the Professional Marketing of Your Home is Accomplished Using a Pricing Strategy Based on Facts!
If you are thinking about buying or selling a home either now, or in the near future, please email me for additional information that will make the process easy for you and...save you thousands of dollars along the way.
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